WooCommerce Product Schema Generator

What is Product structured data?

Product structured data is a block of JSON-LD that describes a product in the schema.org vocabulary: its name, images, identifiers (SKU, GTIN, MPN), brand, and an Offer with price, currency, availability and condition. Search engines use it to show rich results — price, stock status, star ratings, shipping cost and return window directly in the listing — and to match your page to the same product in Google Shopping.

WooCommerce outputs basic Product markup on every product page automatically. It covers the essentials but leaves out details Google increasingly asks for in merchant listings: brand, global identifiers, item condition, shippingDetails and hasMerchantReturnPolicy. This generator builds complete markup for a single product, validates GTIN check digits and prices, and can also produce a woocommerce_structured_data_product filter that adds the store-wide parts to every product.

How to use the WooCommerce Product Schema Generator

1. Fill in the product details — or click Sample — including absolute image URLs and a GTIN or MPN. GTINs are checked with the GS1 check-digit algorithm as you type.
2. Set the price (a plain number such as 149.00), currency, availability and condition. Add priceValidUntil for time-limited sale prices.
3. Optionally add an aggregate rating (only from real reviews on the page), shipping details and a return policy.
4. Copy the script tag or raw JSON, or switch to WooCommerce filter to extend WooCommerce’s own markup, then test the page in Google’s Rich Results Test.

Example

A minimal valid Product with one offer:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Trailblazer Waterproof Hiking Boot",
  "image": "https://example.com/boot.jpg",
  "gtin13": "4006381333931",
  "brand": { "@type": "Brand", "name": "Trailblazer" },
  "offers": {
    "@type": "Offer",
    "price": "149.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition"
  }
}
</script>

WooCommerce and duplicate Product markup

Because WooCommerce (and SEO plugins such as Yoast WooCommerce SEO or Rank Math) already print Product JSON-LD, pasting a second full block creates two Product entities that may disagree. On WooCommerce pages, prefer the filter output: it modifies the existing markup instead of duplicating it. Use the standalone script tag on non-WooCommerce pages, landing pages or when you have disabled the built-in markup.

Checklist for eligible product rich results

• Price and availability in the markup must match the visible page — mismatches are the most common reason for disapproval.
• Use absolute image URLs that Googlebot can crawl and index; several aspect ratios help.
• Provide a GTIN where one exists. Products without one should include brand and MPN.
• Ratings must aggregate genuine reviews displayed on the same page; self-written reviews of your own business are not eligible.
• Combine with an accurate title and description — preview them with the SERP Snippet Preview — and build other types with the Schema Markup Generator.